Monday, November 14, 2016

Fertility Bridge - An Opportunity for YOU

Have you heard of Fertility Bridge?  Let me tell y'all, Griffin Jones has been working for US, the TTC Community to "bridge" the gap between infertility clinics and patients.  Have you ever felt like the information available to you for a clinic was less than stellar?  Maybe it's a poorly designed website, maybe they just have a phone number, maybe you can't even FIND THEM online!

This is where Griffin comes in, giving clinics the ability to shift their lack of exposure and lackluster web practices to becomes stronger and more available to the people who need it most, THE PATIENTS.  So what does that mean for you?  Where is the opportunity I mentioned? Read on sister, read on!

Griffin is seeking an employee to assist in the digital marketing department at Fertility Bridge.  He needs someone to take some of the weight off his daily duties so he can continue to acquire clients and build this business.  But he doesn't want just any marketing specialist, he wants someone in the community, IN OUR COMMUNITY.  Someone who knows the ins and outs of infertility, someone to be the bridge between marketing and infertility.

Let's get to the SPECIFICS...the GOOD STUFF...exactly what is it Fertility Bridge is looking for in an employee:

Digital Marketing Specialist
Location: Remote Position 

About the Position

A Day in the Life
You will work directly with the founder (that’s me!), as we continue to build Fertility Bridge from a one-man operation into the team of marketers who are better than anyone on the planet at listening to people dealing with infertility. Your role is very multi-faceted, and will continually evolve. You’re a jill or jack of internet marketing trades. Social media advertising, search engine optimization (SEO), search engine marketing (SEM), copywriting, design, and dealing with independent contractors are some of the responsibilities that you’ll be taking on. The role requires more flexibility than a rubber stretch-arm strong doll, because Fertility Bridge is constantly growing! In fact, if you liken the progress of our company to the construction of a house, only the foundation has been built. The ground has been cleared, the Earth leveled, and the concrete poured, but the rest of the house has yet to go up! You are essentially an all-around handywoman or handyman that can help put the house together as we slowly and progressively add people in more specialized roles to our team. This could very well mean that your role becomes more specialized over time as well. To put it bluntly, your job is to free up my time so that I can continue to bring on more clients, so that Fertility Bridge can continue to grow.

Who are you?
You are extremely organized, even-tempered, and respectful and have solid experience as an internet marketer. You are also flexible and eager to play a creative role in the growth of Fertility Bridge as a company.

The tasks at hand for this role:

  • As a Digital Marketing Specialist at Fertility Bridge, you are responsible for executing a very large part of the marketing strategies for which our clients have hired us.
  • You manage social media accounts for up to fifteen different clients, including posting unique content daily, responding to messages, comments, posts, and inquiries.
  • You create content assignments and calendars for clients, for original and remarkable content sourced from within the clinic.
  • You manage the editing and design of client-sourced content once it is sent back to you. Interacting with contracted designers, editors, and developers when necessary.
  • You curate highly sharable content related to the infertility community from the web, sharing only that which will be of high value to our clients’ audiences.
  • You place and manage advertising campaigns on Facebook, Instagram, Google, and other digital platforms. You provide reports monthly and when necessary, customized to clients’ questions and concerns.
  • You perform keyword research for all fields relevant to fertility treatment and reproductive health.
  • You read, report on, and adapt to analytics from Google Analytics, Facebook, and any other inbound reporting services we may be using for each client.
  • You design and administer landing pages.
  • You write interesting, keyword-supported blogs, website, and social media copy.
  • You interact with patients who post positive experiences, to connect them with the client to submit a HIPAA authorization. Once approved, you integrate patient-sourced content into the content marketing strategy.
  • You lead the creation of websites, strategies, and campaigns with contracted partners when necessary. The devil is in the details you know it.
  • You are expected to be able to provide counsel, digital marketing ideas, or solutions to any online challenges that may arise. We will teach you what you don’t know. It will be your job to continue to learn, improve and polish our processes.
  • You should be able to quickly and proactively assess short and long term client needs then translate them into actionable tasks and plans.
  • You may perform any of these tasks for Fertility Bridge, as the phrase “the shoemaker’s kids walk barefoot” is sometimes a fair jab.
  • Did I mention you’re flexible? Because these tasks could change at any moment. So flexible!

Key Questions
  • Can you communicate easily, credibly, and pleasantly with anyone under the sun?
  • Do you have high emotional intelligence and are capable of delicately communicating with people struggling with infertility?
  • Are you at ease interfacing with other experts such as designers, coders, and writers?
  • Are you able to respectfully communicate under the online personas of several different fertility clinics?
  • Can you observe, analyze, and understand the data from Google Analytics, Facebook, and other digital advertising reports?
  • Are you comfortable thinking through greater marketing and business objectives while still managing the day to day project management aspects of accounts?
  • Can you manage your own time effectively and work well with a team to make sure projects stay on schedule and budget?
  • Can you quickly understand and define what content fertility clinic needs to produce to become more attractive in their market?
  • Are you comfortable having courageous conversations with your boss to express your own concerns and feedback as well as receive them?
  • If you’re not sure about your answer to any of these questions, are you excited by the challenge of learning how to develop these new skills?

If you answered "yes" to these questions, I want to meet you!

About Us

Culture & Values
At Fertility Bridge, we are committed to deeply understanding the needs of people dealing with infertility, and knowing what clinics need to do to meet those needs:

Everybody Wins - We create positive outcomes for our clinics, their patients, the infertility community at-large, and ourselves!
Enjoy the Build - We focus on finish line AND enjoy the experience getting there
Curiosity with a Purpose - We are always learning about our clients and how we can help them succeed
Solutions not Blame - We are transparent in our behavior and take ownership of problems
Continual Improvement - We are always looking for what to start or stop doing to improve
Authenticity - We are genuine in our dealings with others

We maintain our Learning Culture by continuing to explore the needs of fertility clinics, people coping with infertility, and invest in training and education.

Our Clients
We work with fertility clinics by reverse-engineering how people with infertility make the decision to see a fertility doctor. We believe that the highest standards in medical technology, delivered with an excellent care experience is the best way to attract more patients. We are obsessed with using content and technology to extend that experience to prospective patients.

  1. Patient-Focused Fertility Clinics: We believe that new patients come by super-serving existing ones. Fertility Bridge makes that culture of care visible to the outside world through social media and web content.
  2. High-Growth Practices: We believe that the fertility practices that add the most value to patients should see a greater share of patients than those that provide less value. Pretty simple.

What Comes Next

Our Hiring Process
We’re excited to have the right people be a part of Fertility Bridge. Our process consists of several interviews, an analysis of your career history, and in-depth reference checks.  We respect your time and appreciate your participation in our process.  We want you to find the ideal position for your skillset and strengths.

How to Apply
If you feel you can contribute to a dynamic, growing company, please begin your application process by sending an email to with your resume, a brief cover letter, and which of our core values resonated the most with you.

Thank you for your interest in serving the infertility community through a creative, business-centered approach!

Could this be YOU?  Are you in the market for a new start?  Would you like to discuss this opportunity with Griffin?  Perhaps you know someone who would be perfect for this position.  Would you share this post with them using the share link below?  Let's help Griffin and our TTC Community at the same time!  Email for more information!

Wednesday, November 9, 2016

Baby Bun's Nursery

It's finally complete y'all!  I've been planning a nursery forever so once we got our BFP I started visualizing the dream nursery I virtually created on Pinterest. I knew colors, theme, and where to shop but it was a little scary getting started.  I put my faith in action and began selecting furniture pieces and paint colors as we waited through the first trimester.

And this weekend, we finished!  I wanted to share our nursery with you all and rather than flood Instagram with photos, I thought HEYYYY, let's blog about it!  I've linked up the shops or items that I purchased in case you're looking for something similar.  If there isn't a link, it's not for lack of trying!  So without further adieu, I present to you, the room Caiden will call home.

Welcome to our Nautical Nursery!  This is a theme Daddy Bun and I agreed on from the start.  His love for fishing coupled with my favorite neutral hues made this nursery a dream.  Starting in the corner you find our wooden top fish mobile from Dangling Dreams, a shop on Etsy that makes custom mobiles.

The oar was found at Old Time Pottery, a steal for $14 and hubby liked it just sitting in the corner...that is until Caiden comes running through the house chasing a dog with it, HA!  Then we will see if that goes right up on the wall, out of arms reach!

We found his name banner at Wine Country Banners, another Etsy gem of a shop.  The hanging banner is made of chipboard and comes fully customizable, from the colors to the anchors to even the edges of the chipboard design.  Definitely check that out if you're looking to put a name on the wall.

Under Caiden's name is a triple frame set that I created using PicMonkey, a photo creating and editing program.  I also use this to make most of my blog pictures.  I got the frames for 50% off at Hobby Lobby and then sent my created prints to Walgreens to be framed.

Custom Wall Prints above the crib

This is Caiden's dresser, we purchased from Wayfair and built at home.  It's the Cotton Candy collection from SouthShore and is available at Amazon, Babies R Us and Walmart in white, gray and expresso.

I thought the wood accents would transition nicely between the dark furniture and the aqua and gray.  Most of the items shown here were purchased at Hobby Lobby.

You are So Loved Pallet Art
Double Photo Pallet Frame
Children are a Gift Framed Art (note this was a black frame that I painted aqua to match)

Inside the double pallet are two scriptures I purchase from Wildbriar Designs on Etsy.  These were printed down at Walgreens.

The fish was repurposed from another room and the HOPE Anchor was part of a My Fertile Box which is put out by Fertile Gems.

Just love these scripture prints from Etsy, they are perfect for the nursery. 

Over to the right we have the changing table/dresser combination.  These transitional pieces were important so we were able to keep them as long as they last.  This top is removable when diapers are done and Caiden will have a nice three drawer dresser to use in its place.  It's also from the Cotton Candy collection by SouthShore.

If you haven't deduced, I'm a huge Hobby Lobby fan and the store definitely helped to get the walls in order for baby.  These pieces above the changing table were from Hobby Lobby and Beall's Outlet.

Metal and Wood Letter "C"
James 1:17 Pallet Print
Lamp and Base (a WalMart find)

In the corner is the Diaper Genie...yes we went with one.  We plan to change as many diapers as possible in here so it will come in handy for our needs.

The chevron rug came from Rugs USA and it was really a steal at $55, I saw similar at IKEA for much more.  We just needed something to pull away from the navy carpet which we didn't feel like changing.

This print from James 1:17 was one of the first purchases for the nursery. 

One of my absolute favorite parts of the nursery is the reading nook.  This area will be filled with so many books I hope they're falling off the shelves.

This little nook was created from an IKEA hack I saw on Pinterest.  What a perfect way to keep the books visible for future story times.  I can't wait to add to the collection.

The shelves are photo shelves, the bar below is for kitchen utensils and the hanging baskets are secured with two "S" hooks that fit the hanging rail.  The two-hook method gives extra hold for the weight of the baskets.

Photo Shelves
Hanging Rod
Hanging Baskets

The word READ was custom created by Lacey's Letters on Etsy.  I was thrilled with the final product and I can hang it on the wall or leave it on the shelf as shown in this pic.  What an amazing Etsy find!

The glider pictured below is the Naomi Brisbane and was found on Amazon.  Since we have a rocker in the living room we decided to be practical with the cost and I was happy with the quality given the price of the set.  I adored this bear playmat from Pottery Barn and I hope to take growth photos of Caiden on it...until he can scoot away!

I cannot wait to read Wish to Baby Bun!

This baby nest was an inspired idea from the Dockatot but the price was a huge turnoff for me.  I didn't want to invest almost $200 in something that might go unused.  So I was excited when I found KlaraCollin on Etsy who makes these custom Swedish baby nests in her home.  I chose two amazing fabrics, the white, navy and gold polka dots on one side and the navy and white anchors on the other for my design.  And yes y'all it's reversible!! She made this for $60.  It's soft, it's machine washable and it's supporting a small business Etsy shop.  Definitely a win for baby bun.

Also pictured is the crib bedding we chose from Sweet JoJo Designs.  This neutral gray and white and aqua pattern and it matched perfectly with our nautical/fishing design.  I ended up investing in a set from which I didn't use many pieces so if you're looking for crib bedding, I recommend rethinking purchasing a whole set and perhaps consider crib sheets, a crib skirt and blanket separately.  It would have been a real money saver.

I went back and forth on a coming home outfit for Caiden and decided to go with a sleeper I found on clearance at Carter's.  I got this in Newborn and 0-3 months in case my little bun isn't in newborn sizes when he arrives.  The hat, an Etsy find, was embroidered by Three Bears.  It matched perfectly with the sleeper so we have what we need to bring little bun home.    

Baby Bun's coming home outfit.

Y'all making this nursery was a dream come true.  I owe a tremendous thank you to Daddy Bun who painted the walls, helped build each piece of furniture, properly anchored everything to the wall, laser leveled each frame and accent piece, put together the glider and did it all with a smile on his face.  He has been such an amazing partner through this journey and every time I see this nursery it brings tears of joy to my eyes.  The love he put into this is immeasurable.  Thank you to my sweet hubby, my partner, my biggest supporter, my best friend.  I love you.

I hope you enjoyed this little tour!  If you have questions about any part of the nursery, let me know in the comments below!

Sunday, November 6, 2016

Music to Get You Through It

Hey y'all, it's me...who?? I know I've been's hard to talk about my pregnancy on a blog about infertility.  I feel out of place blogging here in a place where people come to learn about struggling and to be frank and honest as I usually am...pregnancy has not been that amazing experience I read about and I certainly don't want to appear to "complain" about something so many women are fighting to achieve.

Enough about that, let's move on to why we are here today!  On occasion I get to be a part of a Tuesday Night Fertility chat hosted by my friend Caroline at In Due Time.  On Tuesday, a group of gals poses a Q&A to open up the conversation about Fertility and give other TTC Sisters a sounding board to talk about their feelings.

Caroline heads this up each Tuesday night and I recommend getting involved by joining the chats on Tuesday.  If you don't understand how it works or need help with it ORRRR if you want to get involved and be featured in one of the chats, let me know in the comments below! I'd love to point you in the right direction!!

This week, I asked for an uplifting song to get you through the tough days and we got a pretty awesome playlist and I just wanted to share it here for you all today. I want to extend a special THANK YOU to each woman who contributed a song or even an artist to this list, TOGETHER we made this happen!  These songs might be Country, Christian, Pop, Oldies, 90's, you name it, we have  a bit of everything that helps one person or another sing or dance their way out of a bad day.  I'm not saying these songs will cure your mood, I'm saying give them a chance to uplift your soul.  Sometimes a song can lift your spirits so why not give it a try!

These are in no particular order y'all!

Secrets, by Mary Lambert (LINK)
"They tell us from the time we're young to hide the things that we don't like about ourselves
Inside ourselves
I know I'm not the only one who spent so long attempting to be someone else, well I'm over it!"

Fight Song, by Rachel Platten (LINK)
"This is my fight song, Take back my life song
Prove I'm alright song, My power's turned on
Starting right now I'll be strong!"

Take Courage, Kristene Dimarco (LINK) I couldn't find a download so this is YouTube
"Take courage my heart, Stay steadfast my soul
He’s in the waiting, He’s in the waiting"

Thy Will, Hillary Scott & The Scott Family (LINK)
"Sometimes I gotta stop, Remember that you're God
And I am not, So
Thy will be done"

Anything Could Happen, Ellie Goulding (LINK)
"As if we need it's palette and we need it's color, But now I've seen it through
And now I know the truth, That anything could happen..."

Old Time Rock and Roll, Bob Seger (LINK)
"Still like that old time rock'n' roll, That kind of music just soothes the soul
I reminisce about the days of old, With that old time rock 'n' roll"

All I Want for Christmas, Mariah Carey (LINK)
"I don't want a lot for Christmas, There is just one thing I need
I don't care about the presents, Underneath the Christmas tree
I just want you for my own, More than you could ever know
Make my wish come true oh, All I want for Christmas is you"

Rise Up, Andra Day (LINK)
"When the silence isn’t quiet, And it feels like it’s getting hard to breathe
And I know you feel like dying, But I promise we’ll take the world to its feet"

Tubthumping, Chumbawamba (LINK)
"I get knocked down, But I get up again
You're never gonna keep me down
I get knocked down, But I get up again
You're never gonna keep me down!"

The Sun is Rising, Britt Nicole (LINK)
"Whatever you're facing, If your heart is breaking
There's a promise for the ones who just hold on
Lift up your eyes and see, The sun is rising"

A Thousand Years, Christina Perri (LINK)
"I have died every day waiting for you, Darling, don't be afraid.
I have loved you for a thousand years, I'll love you for a thousand more"

Titanium, David Guetta featuring Sia (LINK)
"I'm bulletproof, nothing to lose
Fire away, fire away
Ricochet, you take your aim
Fire away, fire away
You shoot me down but I won't fall, I am titanium"

I Lived, OneRepublic (LINK)
"I owned every second that this world could give
I saw so many places, the things that I did
With every broken bone, I swear I lived"

Unsteady, X Ambassadors (LINK)
Hold on
Hold on to me
'Cause I'm a little unsteady

A little unsteady"

Shoulders, For King and Country (LINK)
"When confusion's my companion, And despair holds me for ransom
I will feel no fear, I know that You are near"

Head Over Boots, Jon Pardi (LINK)
"You're the one I want, you're the one I need
Baby, if I was a king, ah, you would be my queen
You're the rock in my roll
You're good for my soul, it's true
I'm head over boots for you"

King of My Heart, John Mark McMillan and Sarah McMillan (LINK)
"You are bigger than any battle I'm facing
You are better than anything I've been chasing
Savior and royalty, the only hope in me
Jesus, You are, You are
The King of my heart!"

Just Be Held, Casting Crowns (LINK)
"So when you're on your knees and answers seem so far away
You're not alone, stop holding on and just be held
Your world's not falling apart, it's falling into place
I'm on the throne, stop holding on and just be held
Good, Good, Father"

YEAH, Usher (LINK)
Yeah, yeah, yeah! Yeah, yeah! Yeah!
Yeah, yeah, yeah! Yeah, yeah! Yeah!"

Trust in You, Lauren Daigle (LINK)
"Truth is, You know what tomorrow brings
There’s not a day ahead You have not seen
So, in all things be my life and breath
I want what You want Lord and nothing less"

Blessings, Laura Story (LINK)
"What if a thousand sleepless nights are what it takes to know You're near
What if trials of this life are Your mercies in disguise"

You Make Me Brave, Bethel (LINK)
"As Your love, in wave after wave, Crashes over me, crashes over me
For You are for us, You are not against us"

Tell Your Heart to Beat Again, Danny Gokey (LINK)
"When this world drives you to your knees, You think you're never gonna get back
To the you that used to be, Tell your heart to beat again"

No Bad News, Patty Griffin (LINK)
"And I don't need none of these things, I don't need none of these things
I've been handed
And the bird of peace is flying over, she's flying over and
Coming in for a landing"

Best Day of My Life, American Authors (LINK)
"I'm never gonna look back, Whoa, I'm never gonna give it up
No, just don't wake me now
This is gonna be the best day of my life"

Humble and Kind, Tim McGraw (LINK)
"Don't take for granted the love this life gives you
When you get where you're going don't forget turn back around
And help the next one in line
Always stay humble and kind"

Let it Happen, United Pursuit (LINK)
"And he calls each one of us, By our names to come away
And he whispers to your heart, To let it go and to be alive"

Sons and Daughters, Allman Brothers (LINK)
"And I'll build a fire, you fetch the water and I'll lay the table
and in our hearts, we still pray for sons and daughters"

Victorious, Panic! At the Disco (LINK)
"Oh we gotta turn up the crazy, Livin’ like a washed up celebrity
Shooting fireworks like it’s the Fourth of July
Until we feel alright"

Oceans, Hillsong (LINK)
"So I will call upon Your name, And keep my eyes above the waves
When oceans rise, My soul will rest in Your embrace
For I am Yours and You are mine"

King of the World, Natalie Grant (LINK)
"When did I forget that you've always been the king of the world?
I try to take life back right out of the hands of the king of the world
How could I make you so small
When you're the one who holds it all"

There are some amazing songs, some unforgettable lyrics and some uplifting tunes to keep you going on those hard days.  Don't want to look them up individually, I'm one step ahead of y'all...I've created this Playlist on Spotify!  Here you can delete songs you don't want or even add songs you do!



We had some sisters who are fans of artists but didn't pick just one song, so I've highlighted those below.  Check out these artists for some more of our uplifting choices!