Monday, November 14, 2016

Fertility Bridge - An Opportunity for YOU

Have you heard of Fertility Bridge?  Let me tell y'all, Griffin Jones has been working for US, the TTC Community to "bridge" the gap between infertility clinics and patients.  Have you ever felt like the information available to you for a clinic was less than stellar?  Maybe it's a poorly designed website, maybe they just have a phone number, maybe you can't even FIND THEM online!

This is where Griffin comes in, giving clinics the ability to shift their lack of exposure and lackluster web practices to becomes stronger and more available to the people who need it most, THE PATIENTS.  So what does that mean for you?  Where is the opportunity I mentioned? Read on sister, read on!

Griffin is seeking an employee to assist in the digital marketing department at Fertility Bridge.  He needs someone to take some of the weight off his daily duties so he can continue to acquire clients and build this business.  But he doesn't want just any marketing specialist, he wants someone in the community, IN OUR COMMUNITY.  Someone who knows the ins and outs of infertility, someone to be the bridge between marketing and infertility.

Let's get to the SPECIFICS...the GOOD STUFF...exactly what is it Fertility Bridge is looking for in an employee:

Digital Marketing Specialist
Location: Remote Position 

About the Position

A Day in the Life
You will work directly with the founder (that’s me!), as we continue to build Fertility Bridge from a one-man operation into the team of marketers who are better than anyone on the planet at listening to people dealing with infertility. Your role is very multi-faceted, and will continually evolve. You’re a jill or jack of internet marketing trades. Social media advertising, search engine optimization (SEO), search engine marketing (SEM), copywriting, design, and dealing with independent contractors are some of the responsibilities that you’ll be taking on. The role requires more flexibility than a rubber stretch-arm strong doll, because Fertility Bridge is constantly growing! In fact, if you liken the progress of our company to the construction of a house, only the foundation has been built. The ground has been cleared, the Earth leveled, and the concrete poured, but the rest of the house has yet to go up! You are essentially an all-around handywoman or handyman that can help put the house together as we slowly and progressively add people in more specialized roles to our team. This could very well mean that your role becomes more specialized over time as well. To put it bluntly, your job is to free up my time so that I can continue to bring on more clients, so that Fertility Bridge can continue to grow.

Who are you?
You are extremely organized, even-tempered, and respectful and have solid experience as an internet marketer. You are also flexible and eager to play a creative role in the growth of Fertility Bridge as a company.

The tasks at hand for this role:

  • As a Digital Marketing Specialist at Fertility Bridge, you are responsible for executing a very large part of the marketing strategies for which our clients have hired us.
  • You manage social media accounts for up to fifteen different clients, including posting unique content daily, responding to messages, comments, posts, and inquiries.
  • You create content assignments and calendars for clients, for original and remarkable content sourced from within the clinic.
  • You manage the editing and design of client-sourced content once it is sent back to you. Interacting with contracted designers, editors, and developers when necessary.
  • You curate highly sharable content related to the infertility community from the web, sharing only that which will be of high value to our clients’ audiences.
  • You place and manage advertising campaigns on Facebook, Instagram, Google, and other digital platforms. You provide reports monthly and when necessary, customized to clients’ questions and concerns.
  • You perform keyword research for all fields relevant to fertility treatment and reproductive health.
  • You read, report on, and adapt to analytics from Google Analytics, Facebook, and any other inbound reporting services we may be using for each client.
  • You design and administer landing pages.
  • You write interesting, keyword-supported blogs, website, and social media copy.
  • You interact with patients who post positive experiences, to connect them with the client to submit a HIPAA authorization. Once approved, you integrate patient-sourced content into the content marketing strategy.
  • You lead the creation of websites, strategies, and campaigns with contracted partners when necessary. The devil is in the details you know it.
  • You are expected to be able to provide counsel, digital marketing ideas, or solutions to any online challenges that may arise. We will teach you what you don’t know. It will be your job to continue to learn, improve and polish our processes.
  • You should be able to quickly and proactively assess short and long term client needs then translate them into actionable tasks and plans.
  • You may perform any of these tasks for Fertility Bridge, as the phrase “the shoemaker’s kids walk barefoot” is sometimes a fair jab.
  • Did I mention you’re flexible? Because these tasks could change at any moment. So flexible!

Key Questions
  • Can you communicate easily, credibly, and pleasantly with anyone under the sun?
  • Do you have high emotional intelligence and are capable of delicately communicating with people struggling with infertility?
  • Are you at ease interfacing with other experts such as designers, coders, and writers?
  • Are you able to respectfully communicate under the online personas of several different fertility clinics?
  • Can you observe, analyze, and understand the data from Google Analytics, Facebook, and other digital advertising reports?
  • Are you comfortable thinking through greater marketing and business objectives while still managing the day to day project management aspects of accounts?
  • Can you manage your own time effectively and work well with a team to make sure projects stay on schedule and budget?
  • Can you quickly understand and define what content fertility clinic needs to produce to become more attractive in their market?
  • Are you comfortable having courageous conversations with your boss to express your own concerns and feedback as well as receive them?
  • If you’re not sure about your answer to any of these questions, are you excited by the challenge of learning how to develop these new skills?

If you answered "yes" to these questions, I want to meet you!

About Us

Culture & Values
At Fertility Bridge, we are committed to deeply understanding the needs of people dealing with infertility, and knowing what clinics need to do to meet those needs:

Everybody Wins - We create positive outcomes for our clinics, their patients, the infertility community at-large, and ourselves!
Enjoy the Build - We focus on finish line AND enjoy the experience getting there
Curiosity with a Purpose - We are always learning about our clients and how we can help them succeed
Solutions not Blame - We are transparent in our behavior and take ownership of problems
Continual Improvement - We are always looking for what to start or stop doing to improve
Authenticity - We are genuine in our dealings with others

We maintain our Learning Culture by continuing to explore the needs of fertility clinics, people coping with infertility, and invest in training and education.

Our Clients
We work with fertility clinics by reverse-engineering how people with infertility make the decision to see a fertility doctor. We believe that the highest standards in medical technology, delivered with an excellent care experience is the best way to attract more patients. We are obsessed with using content and technology to extend that experience to prospective patients.

  1. Patient-Focused Fertility Clinics: We believe that new patients come by super-serving existing ones. Fertility Bridge makes that culture of care visible to the outside world through social media and web content.
  2. High-Growth Practices: We believe that the fertility practices that add the most value to patients should see a greater share of patients than those that provide less value. Pretty simple.

What Comes Next

Our Hiring Process
We’re excited to have the right people be a part of Fertility Bridge. Our process consists of several interviews, an analysis of your career history, and in-depth reference checks.  We respect your time and appreciate your participation in our process.  We want you to find the ideal position for your skillset and strengths.

How to Apply
If you feel you can contribute to a dynamic, growing company, please begin your application process by sending an email to with your resume, a brief cover letter, and which of our core values resonated the most with you.

Thank you for your interest in serving the infertility community through a creative, business-centered approach!

Could this be YOU?  Are you in the market for a new start?  Would you like to discuss this opportunity with Griffin?  Perhaps you know someone who would be perfect for this position.  Would you share this post with them using the share link below?  Let's help Griffin and our TTC Community at the same time!  Email for more information!